According to a report published in Gizmochina, earlier this year, Xiaomi overtook Apple in global shipment volume. Although this growth did not last long, Xiaomi became the world’s second largest global smartphone manufacturer for a short period of time.
Prior to this announcement, in November, Li Jun, CEO of China’s Xiaomi Group’s Senior Voice Precompany, announced that Xiaomi wants to replace the global leaders of the smartphone industry and become the world’s No. The goal is to become 1 smartphone company. A similar announcement was made by Lu Weibning, CEO and general manager of Redmi. He had told about the company’s future plans on Weibo. He had said that the company’s founder, Lei Jun, by 2024, the sale of Xiaomi smartphones worldwide will be no. Want to bring it to 1. To achieve this goal, the company will first have to focus on increasing sales in the Chinese market.
In China, 70% of smartphone sales come from offline stores. Xiaomi wants to increase the number of brick and mortar outlets to 30,000 in the next three years. Lu Weibning said that the company wants to top smartphone sales globally, so it will not focus on any one brand (Apple). The company will make such products which can compete with all the top brands.
Xiaomi has been at the position of the world’s third largest company for a long time. Samsung is currently ahead of both Apple and Xiaomi in this matter by a huge margin. If Xiaomi is aiming to become the world’s No. 1 company, then it will first strengthen its hold in the European market, where Samsung was seen to be weakening recently. On the other hand, this company will also try to get Huawei’s market share because Huawei has been banned by the US for its chip. Now in the coming years it will have to be seen whether Xiaomi is able to fulfill this goal in three years or not.
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