Where delivery is not possible in 10 minutes, Blinkit is temporarily stopped working


Grofers Online delivery platform Blinkit, popularly known as Grofers and now Blinkit, is limiting its operations in the country. The company announced on Monday that it will only work in places where it can deliver products to users in 10 minutes. Blinkit is temporarily suspending its services in areas where it cannot meet deliveries within the 10-minute time frame. Grofers recently rebranded itself as Blinkit. Swiggy’s Instamart, BigBasket, Dunzo and Zepto are the company’s major rivals in this segment.

In a blog post, Blinkit founder and chief executive officer Albinder Dhindsa announced the closure of the service in areas where it cannot deliver fast. Blinkit’s service will now be available only in areas where the company can deliver deliveries to users in 10 minutes (or less).

Dhindsa said that this will have a huge impact on the size of our business and the number of customers. We anticipate that out of our 200,000 customers every day, it will affect around 75000.

We are opening a new store every four hours and look forward to serving all affected customers within four weeks, he added. Users can check if Blinkit service is available in their area by updating their exact location on our app.

Grofers started operations in 2013 as an online grocer. The company rebranded itself with the name Blinkit just last week.

The company mainly focused on grocery delivery till now. It is said to have over 100 partner stores or warehouses in eight cities. It currently reportedly has 2000 employees and processes over 1 million orders a week across 12 cities in India.

Significantly, in the era of Kovid, people have increasingly moved towards online grocery shopping, which has directly benefited platforms like Blinkit. The company claims to deliver with complete safety and hygiene.

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